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BusinessWeek.com -- Magazine
How Mark Zuckerberg Hacked the Valley (Thu, 17 May 2012)A look at the daring decisions that took Facebook's price tag from $1 billion to about 100 times as much
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Facebook's IPO: Who Gets Rich (Thu, 17 May 2012)
Assuming Facebook hits $104 billion on IPO day
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Zuckerberg's Social Graph (Fri, 18 May 2012)
From board members and employees to fellow CEOs, Facebook alumni, and others
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Micronation Master: Prince Leonard of Hutt River (Thu, 17 May 2012)
The self-crowned prince seceded from Australia, along with his 18,500 acres of land, back in 1970—and the micronation movement was born
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Hugo Chávez's Enemy No. 1 (Thu, 17 May 2012)
For the first time, Venezuela's president has a real rival. And as Henrique Capriles grows more popular, the tension—and danger—mount
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BusinessWeek.com -- Brand Equity
How Oakley Takes Aim at the Luxury Market (Mon, 16 Nov 2009)The company's high-end sunglasses lead the way in bold design for new products at Italian parent Luxottica
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Steaming Over Via Instant Coffee at Starbucks (Wed, 11 Nov 2009)
Baristas and customers are put out over the aggressive rollout of its new (heavens!) just-add-water line
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The Accidental Hero (Thu, 05 Nov 2009)
Subway's $5 footlong, the brainchild of an obscure Miami franchisee, is the fast-food success story of the recession
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Ask Your Doctor If This Ad Is Right for You (Wed, 04 Nov 2009)
The drug industry is spending billions on TV ads, but they may be scaring consumers away
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Disney's Marvel Deal and the Pursuit of Boys (Thu, 10 Sep 2009)
Behind that purchase is a mediawide story: the chase for the attention of distracted young males—and their billions in buying power
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